From July 7-31st, all of the wedding dresses in our store will be on sale! Yes, you heard that right – all of them!


The National Bridal Sale Event is an annual sale, and our biggest wedding dress sale of the year, that features 100+ sample dresses starting at $199. If you don’t find the perfect sample dress, all regular dress orders will also be $100 off!


Whether you are looking for a boho, romantic, elegant, or simple dress, this sale is for you! We are answering some of your FAQs about the National Bridal Sale Event below:


F A Q s :


What is the difference between a “sample dress” and “special order” dress?


The term “sample dress” refers to a gown that is “ready-to-wear,” or ready to be taken home the day of your appointment.


When our designers release new lines, we order about 10 different dresses from the line to be “samples” in our store. These samples would be the dress that you try on in our store! If you fell in love with the dress, we would typically take your measurements, and “special order” you a brand new dress in your size. Our sample dresses function as the dress that brides try on to find their one! When we have a sample sale, we are selling those dresses that have been (carefully) tried on in our store. Since our 6 designers come out with two new seasons of dresses per year, we have to sell samples in order to have enough room for all of the new styles! A sample dress is a great way to get a beautiful, designer wedding gown, all while staying within your budget.


Do you have long-sleeved sample dresses?


Yes! We have 15+ different sample wedding dresses on sale with long sleeves.  From fitted mermaid silhouettes to elegant ball gowns, flowy A-lines, and everything in between, we have a great selection of discounted wedding dresses with sleeves. 


We also have 25+ additional wedding dresses with sleeves in our store that you could try on that would be available for special order. These would be discounted $100.


Do you have plus-size sample dresses?


Yes! Our discounted sample dresses range in size from 4-28.


An inclusive wedding dress selection for plus-size, curvy, and full-figured brides is a priority in our sample ordering, so we also have an extensive plus-size collection in our floor samples for special order as well!


How long is the sale lasting? Will it repeat throughout the year?


The National Bridal Sale Event will run from July 7-31st.


This sale only happens once a year, in the month of July. This is our biggest sale of the year, and the only time ALL of our stock will be on sale. This is also our sale with the most markdowns on sample dresses ever!


I am not from the area – why should I visit Lynchburg to find my wedding dress?


Shopping for wedding dresses near you may mean all of the dresses are out of your budget, or not quite your style. Whether you are a modern city bride from Northern Virginia and the Washington D.C. area, a rustic-romantic bride from Charlotte or Raleigh, North Carolina, we have dresses tailored for the Virginia demographic of brides, including styles that range from classic elegance and princess-styles, to boho and trendy gowns that make a total statement. We seek to have a selection that welcomes every wedding vision and every type of bride. A majority of our brides travel to us from outside the Lynchburg and Forest, VA area, and we love that our Ashley Grace Family is so extensive! We would love for you to check out our gorgeous shop and beautiful city. Why not make one of the most special days of your life an adventure with your family and best friends?!


This sale only happens once a year – we promise we are worth the drive!


Click here to set up your appointment now!



Come shop our biggest sale of the year. Our team cannot WAIT to meet you, sweet bride-to-be!

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