New arrivals for Fall and Winter 2020 from our designers’ newest collections are trickling into our store, and we are in love!


We carry six different designers at our location here in Lynchburg, VA, and each one comes out with two new seasons of dresses per year, which means we constantly have new and trending dresses arriving in our store! 


We’ve highlighted some of our favorites below, hitting every taste from classic and elegant ballgowns to soft and romantic a-lines to sleek and sexy crepe fitted gowns. You are sure to fall in love with one of these beauties!


Don’t forget that ALL dress orders are $100 off for the National Bridal Sale Event until July 31st, 2020! This sale is perfect for our budget brides who want to save some extra money on their wedding dress!


O N E : Stevie by Maggie Sottero


new arrivals for fall and winter


Ethereal and classy with built-in customization, Stevie is nothing short of a “wow” type of dress! She features an a-line silhouette with a tulle skirt and trickling lace appliques that have just a hint of shimmer to catch the light. She is also paired with separate detachable sleeves for the perfect princess look! These can be worn all day, or taken off for your reception so that you can have two dress looks in one!


Our sample is pictured in Ivory over Champagne, but this beauty can come over Misty Mauve or in All Ivory as well.


T W O : Danica by Rebecca Ingram


new arrivals for the winter collection


Sleek, comfortable crepe with delicate waistbands and dainty bows – this dress is sexy and sweet all in one! We love the fit-and-flare silhouette to accentuate your figure and the low back is the finishing touch detail that makes this dress an absolute dream. The simple detailing allows you to style the dress however you’d like, so it can perfectly fit into your vision!


T H R E E : Avery by Justin Alexander


new arrival collections


The most glamorous ballgown we’ve ever seen! Avery combines sheer illusion with delicate beading to catch the light with every move you make, and the simple yet dreamy layered tulle skirt complements the detail perfectly. The open keyhole back will show you off perfectly! We love the elegant yet edgy vibes of this wedding dress.


F O U R : 66120 by Lillian West


romper wedding dress


Rompers and bridal jumpsuits are allll the rage right now, so we just HAD to get this beauty for our store! This long sleeve wedding dress and romper combo is made of stretchy crepe with breathable, feminine lace appliques. The overskirt is detachable, making this the perfect two-in-one dress with either your reception or exit look included! 


F I V E : Burke by Maggie Sottero


lace wedding gown for the fall collection


This last pick is for you boho babes: this sheath wedding dress is embellished with matte lace leaves, and the train is just to die for! The detailing on this dress is ultra unique while remaining classic and elegant. The structure and line-details will show off your beautiful figure, while the v-neck and low back show off a little bit of skin! Burke is the bohemian, classy wedding dress of your dreams.


Book your appointment here with Ashley Grace Bridal TODAY to try on any of these new arrivals for Fall and Winter 2020!

We can’t wait to meet you!

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our biggest sale of the yearbohemian wedding dress by Lillian West