give back when you buy your dress at Ashley Grace

Find your DREAM dress and give back all at the same time!

We are so excited to tell you what it means to be a Gracie’s Bride. 

We have been partnering with the organization Gracie’s Gowns since July 2018 and have loved every minute of it. Gracie’s Gowns provides custom hospital gowns to children with chronic and life-threatening illnesses. The gowns are made without lead so the children can wear them during x-rays and examinations and each gown is homemade and personalized with the child’s name. How amazing is that?!

We have donated over $10,000 to Gracie’s Gowns so far, but we want to continue helping these sweet kids feel loved and bring a smile to their precious faces.

We have set a goal to donate an additional 200 gowns to Gracie’s Gowns between June 1st  and August 31st.


  • Select “Gracie’s Bride Appointment” when booking your appointment online or call us at 434-534-3490 and mention the Gracie’s Bride Referral Program

  • Let one our stylists know who referred you when you book your appointment or when you arrive in our store for your appointment

  • When you purchase your gown with us, YOU will receive $100 off your wedding dress and we will donate a custom hospital gown for a child with a chronic or life-threatening illness. It’s a win for everyone!

Let your wedding dress bring a smile to a child’s face today!

Click here to make your appointment.

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