Lynchburg, VA · Justin Alexander Diamond Partner

Find the dress you've been dreaming of.

Discover the Justin Alexander, Justin Alexander Signature, and Lillian West collections at Ashley Grace Bridal. Book a private appointment and try them on with us.

500+
Designer Gowns
6–34
Inclusive Sizing
2 Hr
Private Suites
Authorized Retailer
Justin Alexander
Justin Alexander Signature
Lillian West
The Collections

Three labels, endless possibilities.

Whether your vision is classic, modern, or romantic, we have a designer collection made for the way you want to feel on your wedding day.

— 01 / Classic & Timeless

Justin Alexander

For the bride who wants timeless elegance.

Refined silhouettes, intricate lace, and beauty that never goes out of style. The Justin Alexander label is designed for the bride who wants a gown she'll still adore in her photos 30 years from now.

  • Classic silhouettes with modern detailing
  • Hand-placed lace and vintage-inspired embroidery
  • Elegant trains and timeless necklines
  • Perfect for traditional and church weddings
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— 02 / Luxe & Dramatic

Justin Alexander Signature

For the bride who wants to make a statement.

Modern, trendsetting, and unapologetically bold. The Signature collection redefines luxury bridal with sculptural silhouettes, sheer corsetry, and couture-inspired details that turn every head in the room.

  • Couture-inspired craftsmanship
  • Sheer corsets and dramatic illusion details
  • Modern, fashion-forward silhouettes
  • Perfect for the bold and modern bride
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— 03 / Romantic & Whimsical

Lillian West

For the bride who wants effortless romance.

Soft, light, and undeniably dreamy. Lillian West designs gowns for the whimsical, free-spirited bride. Lightweight tulle, romantic details, and silhouettes made to move with you from "I do" through the last dance.

  • Lightweight, flowy fabrics
  • Romantic bohemian details
  • Soft silhouettes and dreamy textures
  • Perfect for garden, beach, and outdoor weddings
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Love Notes

The Ashley Grace experience.

★ ★ ★ ★ ★
"I was really not expecting to find my dress on my first appointment but couldn't deny I had found the perfect one!"
Ellie H., Google Review
★ ★ ★ ★ ★
"The entire experience felt very personal and the space was so luxurious and well organized!"
Emily W., Google Review
★ ★ ★ ★ ★
"They created a relaxed, welcoming atmosphere and helped make the process feel special rather than stressful."
Catherine K., Google Review
Your Visit

What to expect at your appointment.

Every appointment at Ashley Grace is designed to be calm, unhurried, and truly special. No pressure, no rush. Just you, your people, and the dress.

i.

Pre-Appointment Consultation

Before your visit, a consultation helps your stylist understand your vision, references, and timeline so your time in the boutique is fully tailored to you.

ii.

Personalized Appointment

You'll work one-on-one with a dedicated stylist in a private suite for 2 hours. Bring your closest people and enjoy complimentary refreshments while you find the one.

iii.

Find Your Perfect Fit

Your stylist will help you explore silhouettes, fabrics, and designers to find a gown that reflects your style and feels incredible to wear.

Book Your Appointment

Your dream dress is waiting.

Private appointments at Ashley Grace Bridal are complimentary and last approximately 2 hours. Reserve your suite and prepare to fall in love.

  • 2-hour private appointment
  • One-on-one dedicated stylist
  • Access to Justin Alexander, JA Signature, and Lillian West
  • Size-inclusive collection (6–34)
  • No pressure, no fees

Reserve Your Appointment

Choose the date and time that works best for you.

Location Forest, VA
Appointment 2 Hours
Gown Range $1,500 – $3,500
BOOK YOUR APPOINTMENT
Or call (434) 534-3490
Good to Know

Frequently Asked Questions

Do I need an appointment?

Yes, we strongly suggest booking an appointment ahead of time so that every bride receives dedicated, one-on-one attention from a professional bridal stylist. Reserving your appointment ensures your fitting room, stylist, and curated gown selection are ready for your arrival.

Do you charge for appointments?

We never charge a fee for our standard bridal appointments. It's truly an honor to be part of such a meaningful moment in your journey. From the moment you walk through our doors, our team is dedicated to helping you find the gown that makes you feel beautiful, confident, and completely yourself.

How far in advance should I shop?

We recommend beginning your dress search 9–12 months before your wedding. This allows ample time for ordering your gown and completing alterations. If your wedding is sooner, don't worry — we offer our Ready To Wed take-home today selection and rush-order availability.

How long are bridal appointments?

Bridal appointments are approximately 2 hours long. This gives you time to relax and not feel rushed while choosing your dream dress and to celebrate with your friends and family.

What is the price range of your gowns?

Most of our wedding dresses range from $1,500 to $3,500. Your stylist will discuss your preferred budget and help you select gowns that align with your vision and investment.

What sizes are available to try on?

At Ashley Grace, we are size-inclusive and offer a large selection of wedding dresses that you can try on from size 6 to 34. We've curated an extensive collection of styles, sizes, and price points for our brides.

The dress is here. Are you ready?

Appointments are filling up fast. Reserve your suite at Ashley Grace Bridal today.

BOOK YOUR APPOINTMENT