For the entire month of July, every wedding dress in our store will be one sale – yes, you read that right!

We are so excited to once again be participating in the sixth annual National Bridal Sale Event! This is our biggest sale of the year, and for the entire month we are so excited to meet beautiful brides and help them find their dream dress at a dream price. Thinking about making an appointment? Learn about all of the details below and why this is the perfect time to shop for your wedding dress!

Discounted Sample Dresses

During the National Bridal Sale Event, we clear out inventory to make room for upcoming new seasons, which means that we discount 50+ designer sample dresses up to $700 off of their original prices! Not sure what “sample dress” means? These are the dresses that we have had in store that brides have been trying on, but have not been worn outside of the store. They are gently worn, are typically in great condition, and are able to be discounted more heavily than brand new gowns.

Our sample gowns are the perfect option for the bride on a budget who still wants a beautiful gown or the bride on a quick timeframe who needs to find the perfect dress in time for her wedding date. When you buy a sample dress, you get to take it home the day of your appointment! This means: no waiting for ship dates, and you can immediately get your alterations scheduled, simplifying the process and taking some wedding planning stress off of your shoulders (yay!).

All Bridal Appointments scheduled for July will have the option of shopping our sample racks during their appointment time.

Discounted Sample Accessories

Just as we discount our sample gowns, we also clear out inventory during the National Bridal Sale Event to make room for new accessories! This means that veils, jewelry, hairpieces, and garters will be on sale and able to be taken home with you. Whether you’re looking to shop for your entire wedding day look and take home a discounted dress, veil, jewelry, and hairpiece, or you already have your dress and are looking to add those perfect finishing touches, this is the best opportunity to save on your bridal accessories!

All Bridal Appointments scheduled for July will have the option of shopping our sample accessory racks during their appointment time. If you would like to shop accessories only, please select “Accessory Appointment” when you schedule.

Discounted Special Order Dresses

For the gowns that are not being sold “off-the-rack” as samples during this sale, they are all $100 off! This ensures that, no matter which dress you fall in love with, you will be partaking in the sale and saving on your dream dress. Wondering what “special order dress” means? As brides try on our sample gowns in store and fall in love with their dream dress, that dress style is then ordered in their specific size and color from the designer! While sample dresses are taken home the day of an appointment, special order gowns are shipped to our store within 4-6 months (or sometimes more quickly for a fast timeframe!) and are brand new and customized for the bride.

We can’t wait to meet all of our future Ashley Grace Brides who fall in love with their dream dress during our Biggest Sale of the Year!

Click here to book your appointment now to shop our extensive sample sale and 300+ designer gowns at a sale price – and enjoy our AGB Experience fit with a private bridal suite, personal stylist, and 2 hours of time to soak in the special moments and find the perfect dress for your dream day.



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